#025: Retail Trade Shows: h+h - Crafting, Education and Community with Darrin Stern

Tired of the same old sourcing strategies?

Ready to shake up your retail strategy and discover fresh opportunities? This week, Cathy sits down with Darrin Stern from H&H Americas to explore the power of trade shows for independent retailers. They dive into how these events can help you uncover new products, connect with a thriving community, and gain invaluable insights to evolve your business.

What You'll Learn:

• How trade shows help retailers discover emerging trends and innovative products.
• Why trade shows are valuable for networking with other retailers, suppliers, and industry experts.
• The unique offerings of H&H Americas, with its focus on a diverse range of fiber and fabric products.
• The importance of investing in your business through events like trade shows.

Key Takeaways:

• [01:22] Darrin Stern's Journey to H & H Americas
• [12:03] What Sets H & H Apart from Other Trade Shows
• [19:08] Investing in Retail and Community
• [26:53] Darrin's Millie Moment and Community Impact

Resources Mentioned:

• H&H Americas website
• Learn how to scale your retail business with our free training: .
• Ready to Work with Us? Apply for one-on-one or group coaching to get the clarity, focus, and accountability you need.

Millie Moment:

Take action this week to explore how trade shows can benefit your store:

1. Identify Your Sourcing Needs: Make a list of product categories you want to expand or refresh in your store.
2. Research Relevant Shows: Find 2-3 trade shows that align with those categories and note their dates and locations.
3. Set Clear Objectives: Define 2-3 specific goals for attending a trade show (e.g., find 5 new vendors, learn 3 new merchandising techniques).

Don't miss Cathy’s 10@10 Tuesdays - Every Tuesday at 10AM CT where she answers your burning questions in the Richer Retailer Facebook Group.

Have questions? Reach out via email!

Share this episode with a fellow store owner and help them tackle cash flow challenges!

Remember, you're part of a community of fellow retailers, and we're all in this together, supporting each other's success.