#020: Stop DIY Bookkeeping with Kirk Johnson (Kirk Says It's Dry as Dust, But You NEED This)

We joke that this topic is “dry as dust” but in reality it’s like water to your store’s thirsty soil - If you’ve ever felt overwhelmed by bookkeeping or tempted to ignore your numbers, this episode is for you! Cathy sits down with Kirk Johnson, RETAILMavens’ Profit First Maven, to discuss why financial health is essential for every retail business. They uncover the hidden costs of messy books, why DIY bookkeeping might be holding you back, and how cleaning up your numbers can transform both your business and your life. You’ll walk away with practical insights on reviewing your profit and loss statements, understanding your balance sheet, and why hiring a bookkeeper is an investment, not an expense.

What You’ll Learn:

• The impact of messy financial management on your business and personal stress levels.
• How clean books empower you to make strategic, confident decisions.
• Why outsourcing bookkeeping will actually make you more money.

Key Takeaways:

• [05:17] Real-life stories of retailers who transformed their businesses by getting their numbers in order.
• [12:33] Why accidental clearance sales (pricing errors) can destroy your profit and loss margins.
• [16:59] The dangers of DIY bookkeeping and why hiring an expert is crucial.

Resources Mentioned:

• • Did we convince you not to DIY your bookkeeping? Learn more about RETAILMavens monthly bookkeeping services here!
  • Check out Captain Kirk's QuickBooks Corner for expert bookkeeping tips and insights every month inside our Richer Retailer community on Facebook: Retail Mavens Facebook Group
  • Learn how to scale your retail business with our free training:Beyond Busy: 3 shifts to reclaim your time and boost store income.

• Already know you’d like to partner with RETAILMavens? Apply for a game plan call here.

Your Millie Moment:

1. Are you ignoring your financial health because you don’t know where to start?
2. Take one step today, schedule time to review your balance sheet and profit and loss statements, even if it’s just 15 minutes.
3. If you’re DIY-ing your books, ask yourself: Is this the best use of my time, and what could I be doing instead, that would grow my business?

Action Steps:

1. Never miss an episode, subscribe to The Richer Retailer on your favorite podcast platform.
2. Loved this episode? Leave us a review to help more retailers discover financial management strategies.
3. Connect with ambitious store owners in the Richer Retailer Facebook Group.

Financial clarity isn’t just about numbers, it’s about creating the freedom, joy, and peace of mind that allow you to live your best life and make the biggest impact possible. You deserve to be a richer retailer in every sense of the word!