#019: How to Stay Motivated in Tough Times with Crystal Vilkaitis

In this episode of Richer Retailer, Cathy Donovan Wagner sits down with Crystal Vilkaitis from Rooted in Retail, to discuss the evolving retail landscape, emphasizing mindset, marketing, and community. Together, they debunk the myth that retail is dying and highlight how independent retailers can thrive through authenticity, consumer behavior insights, and innovative business growth strategies.

Crystal shares her personal journey, offering practical insights on overcoming marketing fears, planning effectively, and leveraging mentorship for success. This episode is packed with encouragement and strategies to help retailers embrace change and grow their businesses while staying connected to their purpose.

What You’ll Learn:

• Why retail is far from dead, it’s evolving and thriving!
• The power of mindset in retail success.
• How networking, conferences, and mentorship can accelerate your business growth. How networking and mentorship can accelerate your growth.

Key Takeaways:

• [01:57] Debunking the myth: Retail is evolving, not dying.
• [12:20] Using AI to enhance your marketing efforts and understand consumer behavior.
• [26:49] Why investing in growth, mentorship, and community support matters.
• [32:48] The importance of community in retail success.

Resources Mentioned:

• Click here to get your VIP tickets for EVOLVE, or Click here for your standard ticket - Use code Cathy to save $300 for a very limited time!
• Check out Crystal’s Rooted In Retail podcast for more retail insights 
• Learn how to scale your retail business with our free training: 3 Steps to Maximize Profit & Reduce Overwhelm
• Already know you’d like to partner with RETAILMavens? Apply for a game plan call here
• Thinking you might be ready for life after retail? Click here to watch a free training on making this decision
• Willpower Doesn't Work - book by Benjamin Hardy and Balance
• Join our Richer Retailer community on Facebook: Retail Mavens Facebook Group

Your Millie Moment:

1. Identify one personal marketing barrier and take the first step to overcome it.
2. Engage more deeply with your customers, send a personal message or create a meaningful interaction this week.
3. Reflect on your business mindset: Are you holding yourself back? Shift your focus to what you can control.
4. Join a retail-focused community for support, insights, and mentorship.

Action Steps:

1. Never miss an episode, subscribe to The Richer Retailer on your favorite podcast platform.
2. Loved this episode? Leave us a review to help more retailers discover effective retail strategies.
3. Connect with ambitious store owners in the Richer Retailer Facebook Group.

Remember, retail success isn’t about avoiding challenges, it’s about embracing change, staying adaptable, and building a business that supports your life. You’ve got this!