#016: The #1 Tip to Grow Lifetime Customer Value with Josh Orr

In Part 7 of the Top 7 Money Makers in 2025 series, Cathy chats with Josh Orr, founder of Capital Commerce, an agency that helps successful brick-and-mortar retailers translate their in-store traction into thriving online sales. Josh shares his expertise on creating seamless customer engagement experiences that lead to repeat purchases. He reveals the importance of email marketing, a tip to grow lifetime customer value by 30%, and the mindset shifts necessary for growing a profitable, sustainable retail business. This episode is packed with actionable retail strategies to boost customer loyalty and maximize customer value.

What You’ll Learn:

• Consistent communication can increase customer loyalty.
• Strategic discounts can be used to re-engage customers effectively.
• Why adding one additional shopping channel increases customer lifetime value by 30%

Key Takeaways:

• [05:05] The Importance of the Second Purchase.
• [18:23] Tactics for Increasing Customer Loyalty.
• [31:25 ] Creating Meaningful Connections Through Marketing.

Resources Mentioned:

• Capital Commerce website 
• Retail Initiative Podcast 

• Listen to Episode 11 for more tips on growing your email list

• Ready to join the Millie Club? If you’re at multiple 6 figures and ready to scale up past 7 figures, watch our free class: 3 Steps to Maximize Profit & Reduce Overwhelm. 
• Already know you’d like to partner with RETAILMavens? Apply for a game plan call here.
• Follow us on social media for more updates! Facebook / Instagram 

Your Millie Moment:

1. Commit to capturing every customer’s email in-store starting this week.
2. Set up a simple thank-you automation to re-engage them online.
3. Track how multi-channel engagement increases your repeat sales over the next 30 days.
4. Share this episode with a fellow retailer who needs to hear it!

Action Steps:

1. Never miss an episode, subscribe to The Richer Retailer on your favorite podcast platform.
2. Loved this episode? Leave us a review to help more retailers discover effective retail strategies.
3. Connect with ambitious store owners in the Richer Retailer Facebook Group.

Thank you for investing your time and energy into your business by being here. Let’s go make magic happen by building loyal customer relationships and driving sustainable online sales!